About

Hi, I'm Serena! I'm a confident & passionate product and marketing professional with over two decades of experience helping brands leverage the changing winds of digital to build compelling products that captivate consumers and drive major business value.

I lead businesses to finding lasting market success by creating superb product and digital experiences. My power zone is at the intersection of business, technology, and design. With clients from startup through enterprise - I combine strategy, digital marketing, and cross-functional leadership to launch products and web experiences that make end users and business stakeholders say "wow."

What exactly is "product"? Simply put: something that creates specific value for a group of people, the customers and users, and to the organization that develops and provides it.

I live for the ideation process born from finding problems worth solving. From early concepting, to market testing, to design & development management, to go-to-market & post launch planning, I serve as a business partner and advocate who will co-create and champion ideas from infancy to lasting consumer loyalty.

My track record includes product development, digital strategy and marketing for brands such as LIVESTRONG.COM, Rodan + Fields, StyleRow, Autograph, Demand Media, Tastemade, Stop Breathe & Think, DeniseAustin.com, Gabrielle Reece, Laird Hamilton, and more.

With 20+ years of experience in the space, I can serve as a change agent for your organization or team - providing tactical know how, technical thought leadership and the ability to inspire and unite cross-functional teams.

Get in touch to discuss your next business challenge or need, including areas such as:

End to end product management
Digital marketing strategy
App or web experience concepting
Design and development management
Social media and management
eCommerce strategy & execution
Subscription (SaaS) services
Newsletter & retention strategies
Analytics & testing
Go-to-market planning
Mobile development across Android, iOS and web.

View my LinkedIn profile for recommendations and more info.